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The Digital Signage Playbook, by Paul Flanigan
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Digital Signage is everywhere you look. Every day new digital screens are being installed at locations in every industry. But the process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. In this book, Paul Flanigan will guide you through the process of creating an effective digital signage strategy, from understanding the user and the environment to building your network and proper management. You'll have hundreds of questions to ask, case studies, and references that will give you the foundational knowledge to deploy a network that works. Whether you're a Fortune 100 company or a family owned business on the corner, this book is a must for creating effective engagement through digital screens.
- Sales Rank: #2679540 in Books
- Published on: 2015-10-25
- Released on: 2015-10-25
- Original language: English
- Dimensions: 9.00" h x .35" w x 6.00" l,
- Binding: Paperback
- 138 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
I highly recommend this book to anyone who is interested in learning ...
By JBNYC
An insightful view into the world of digital signage from an author who has lived in the space and knows it inside and out. I highly recommend this book to anyone who is interested in learning more about this growing media platform. Thumbs up!
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